![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/7df66066-23f2-4512-aa63-bba5743b4e84_rw_1920.jpg?h=a50e1d5257b83746f6ab9c2b6bbacd4d)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/6cced787-4c24-47e7-9ab4-e83bc622f53c_rw_1920.jpg?h=94d88e80a5072bed5eef78f353285556)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/13ef4e1a-4c14-488c-ab39-dd41667c5407_rw_1920.jpg?h=94dfcc23e34e551fe26c33438efce364)
The mission, values, and personality statements are meant to guide the branding based on ideological concepts, rather than the more tempting "whatever looks pretty."
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/e0c62bd7-28e2-408a-a990-96ff66e84046_rw_1920.jpg?h=6bb72395a3aa67dc4226e82385224aa8)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/5b2149b1-27d0-4ddf-97ae-e895597e33a1_rw_1920.jpg?h=9ff2fcc4e0f8553db741012d95bebde9)
The logo is illustrative and authentic, implying a network and a multi-facetedness of the brand and its uses.
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/2aae748a-47e0-4ffc-b22d-f4922002880e_rw_1920.jpg?h=2d115190b67dd5b599b7bb93a15a4d51)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/31471e40-de93-4728-b304-a4dbb25a69b7_rw_1920.jpg?h=c715e83f7a3e4627aab44ab71a8644c3)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/3e5384c7-67a3-430b-aaaa-835dbda54aa1_rw_1920.jpg?h=87e98326da3118d5e54f500c32ec7fa3)
Fonts and typefaces convey most of the information, and set an impressive amount of the mood of the brand. So, if you're wondering, yes I am writing to you in that tone of voice.
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/c10b7e18-4967-4d19-9bd5-d4fd148a5505_rw_1920.jpg?h=41241fd85a0882b95e423ed79a5b1fb8)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/4354f3bb-af11-4d4e-b9e8-3d722edbb318_rw_1920.jpg?h=b818dd8284065c173ac3d47b85b28b3d)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/6b54468c-6161-4364-9c74-7aa8a17efd82_rw_1920.jpg?h=515e05cec8346647df669337f877fe93)
![](https://cdn.myportfolio.com/ff5d2ff36d26569e9f311743b2a87c69/a2676c64-7ab8-46d8-a35d-636a8adc8fe9_rw_1920.jpg?h=69d5b8aba21e47d00560ee30d6e6d699)